Keep pushing, Keep Learning

On the other hand, the Email Marketing channel works for the retention and acquisition of new customers. Also, it is a channel that also serves to work the different stages of the customer cycle, such as retention and decrease of attrition or loss of customers.
As for SEO, there is talk of the need to optimize this channel for the different SERPs to have the greatest number of organic clicks. Firstly, depending on the position in the search engines you have a greater or lesser number of clicks. In that sense, it is as it is recognized as the first position has a 30% of the total of clicks that are generated for that punctual term of search. Position 2 has 15% and the third result has a total of 10% of clicks. With this, you should look for a position in a search result that has a significant volume of traffic and that is very oriented towards the purchase of our service. If you are competing for a position after page 1, it is good to know that the result that is positioned in the 9th position has only 2%.
For this process, you must take into account:
SEO KPI Metrics

- Awareness: Build an audience
- Engagement: Drive activity with SEO
- Conversions: Drive conversions with SEO

Sessions: How much traffic drive
Conversions: Goals competitions (Video watch, downloads, etc…)

Keywords research
- Competitors analysis
- Content opportunities

Link Building strategy

What digital assets create the best backlinks?
- Images
- Diagrams
- Infographics
- Charts and other visual-oriented pieces of content

As for the process of optimizing the website, known as “on-page optimization”, variables must be taken into account that are key to optimizing these contents:
On-page optimization
- Page title: (add target keyword + brand + company)
- Meta description: (works to improve your CTR, not direct SEO Ranking)
- URL: Add targeted keyword on the structure
- Hs: Add one H1 and other H2, H3 etc..
- Alt-text: dd your target keyword in the “alt text” of the image

Finally, this optimization becomes necessary in the company’s website where I work, so I must put myself in action to complete this task and optimize the contents by directing the search results to the terms that are of greatest interest to the target audience we are looking for. Soon, we will be talking about it in the next post. A hug and hopefully everyone will be safe and healthy.

This week I was a little far from my Growth Marketing program given the current situation of the country and society in general. Thousands of people are becoming unemployed in my country, Colombia, and companies from different sectors are having to close their businesses due to the lack of liquidity to sustain companies that live month to month on one income, with high levels of “burn rate”.

Fortunately I work in one of the most privileged areas in the market, as it is the technology, where the activities of the great majority of the company are carried out from the comfort of our homes, without having to leave and be vulnerable to the pandemic.

Without a doubt, this situation and change in business rules will accelerate the digitalization processes of the most traditional companies, which opens a great space for digital marketing professionals, who are most needed in companies to keep their operations and income afloat.

Finally, I decided to support the neediest people in my country, the third most inequitable in the world, to learn about digital marketing and achieve professional development and livelihood for their families. In a digital era, without a doubt, digital marketing will be one of the most demanded areas by companies, so I will start the task of making a series of videos on YouTube where I share some of my knowledge with people in need, who want to enter the world of digital marketing.

After all, this would be distracting in the week, again I am motivated to learn more about the program of CXL growth marketing. I began by watching John McBride’s program on “User-Centric Approach”, starting by understanding a vital question to understand the people who visit our website, and that is: What are the people who visit our pages looking for specifically? What are the questions they want to answer when they see the content that exists on our website? How can we measure the satisfaction of our customers on the website?

In principle, a visitor to our website is a person who may have a specific need or curiosity regarding a topic. However, if our visitors are curious about our company, it is because they have a specific need that must be understood to solve it through each of the elements that are within the website.

John talks about the need to define what is the intention with any of the pages that are part of our website, to organize the content and information that you have, and respond promptly to a need that visitors have. We must take into account that this analysis can be vitiated by traffic coming from a specific email or from a specific email, which offers a promotion for a limited time or segment for a certain audience.

If this type of behavior is analyzed along with the normal behavior of a visitor, wrong conclusions may be reached since the intention and motivation of the traffic-induced by promotion is very different from that of a person who arrives from organic traffic, showing a specific need in the search engines, and navigates the page.

After this, we talked about the need to identify and amplify the channels of growth. We talked about Social Ads and Display Ads, to target the audience depending on the type of company you have. In this case, Facebook and Twitter mainly with the focus on “B2C” and LinkedIn from B2B. However, they are not only channels where you can massively acquire audience oriented to our website, but also you can do retargeting to bring to the website visitors who previously came to the page.

On the other hand, the Email Marketing channel works for the retention and acquisition of new customers. Also, it is a channel that also serves to work the different stages of the customer cycle, such as retention and decrease of attrition or loss of customers.
As for SEO, there is talk of the need to optimize this channel for the different SERPs to have the greatest number of organic clicks. Firstly, depending on the position in the search engines you have a greater or lesser number of clicks. In that sense, it is as it is recognized as the first position has a 30% of the total of clicks that are generated for that punctual term of search. Position 2 has 15% and the third result has a total of 10% of clicks. With this, you should look for a position in a search result that has a significant volume of traffic and that is very oriented towards the purchase of our service. If you are competing for a position after page 1, it is good to know that the result that is positioned in the 9th position has only 2%.
For this process, you must take into account:
SEO KPI Metrics

- Awareness: Build an audience
- Engagement: Drive activity with SEO
- Conversions: Drive conversions with SEO

Sessions: How much traffic drive
Conversions: Goals competitions (Video watch, downloads, etc…)

Keywords research
- Competitors analysis
- Content opportunities

Link Building strategy

What digital assets create the best backlinks?
- Images
- Diagrams
- Infographics
- Charts and other visual-oriented pieces of content

As for the process of optimizing the website, known as “on-page optimization”, variables must be taken into account that are key to optimizing these contents:

On-page optimization
- Page title: (add target keyword + brand + company)
- Meta description: (works to improve your CTR, not direct SEO Ranking)
- URL: Add targeted keyword on the structure
- Hs: Add one H1 and other H2, H3 etc..
- Alt-text: dd your target keyword in the “alt text” of the image

Finally, this optimization becomes necessary in the company’s website where I work, so I must put myself in action to complete this task and optimize the contents by directing the search results to the terms that are of greatest interest to the target audience we are looking for. Soon, we will be talking about it in the next post. A hug and hopefully everyone will be safe and healthy.

I am a Digital Marketing Specialist that loves to learn as much as possible about food, analytics, X-games, history and more. Hope to have an interesting blog